Paris, January 27, 2015 (UNESCO): UNESCO invites radio producers and broadcasters to celebrate the World Radio Day 2015 around the theme "Youth and Radio" that will take place on February 13.
World Radio Day is about celebrating radio, why we love it and why we need it today more than ever. A day to remember the unique power of radio to touch lives and bring people together across every corner of the globe.
From news and public debate to music and entertainment, radio continues to inform, captivate and inspire us in a way that no other medium can.
But radio is so much more than a forum for information and entertainment. It reaches more people in more places than any other medium. It’s a bridge of communication for remote communities, developing regions and vulnerable populations, sometimes with no other connection to the outside world. Perhaps no other platform can have the real-time reach between people and across cultures.
Radio is also the medium best-adapted to navigate the new digital frontiers that are pushing the media and communication into unchartered waters. Technologies such as the Internet, mobile communication and geolocation have shifted the traditional dynamic in which the media operate, with young people at the fore-front of these converging trends, at the same time embracing radio as enthusiastically as ever.
So let’s come together on 13 February not only to celebrate the importance of radio in our lives today, but to ensure it lives up to its huge potential in the future.
Ideas, events, resources and additional information can be found on the World Radio Day 2015 website: www.diamundialradio.org.
The first World Radio Day was held in 2012 following its adoption as an international day by the United Nations General Assembly. Since then, it has grown to become a major international celebration of radio.
